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TITLE
Hydro Electric Display Float
EXTERNAL ID
GB232_RAMSAY_D893_1_17_006
PLACENAME
unidentified
PERIOD
1960s
SOURCE
Skye and Lochalsh Archive Centre
ASSET ID
9268
KEYWORDS
hydro-electric
slogans
float
parade
Hydro Electric Display Float

In the 1960s, with the continuing construction of hydro-electric stations, and electricity available to most communities, the North of Scotland Hydro-Electric Board took every opportunity to promote the use of electricity in homes. This photograph shows a float prepared for a parade or exhibition with a humorous look at living in a shoe, but with all modern conveniences, including a cooker, boiler, washing machine and a vacuum cleaner. A large sign tells everyone that the average cost per week for a 4 roomed house was only 1/4d for lighting only, or 6/3d for all electric. There are rhyming slogans like 'The rates are cheap as you can see. In fact its quite amazing, That for less than 7 bob a week, You can have lights and cooker blazing'. The lorry, decked out with "Hydro Electric Board" in large letters above the cab, a model electric tower on top, and the North of Scotland Hydro-Electric Board crest on the door, promotes electricity as an everyday commodity.

The North of Scotland Hydro-Electric Board was established under the Hydro-Electric Development (Scotland) Act 1943. Thomas Johnston presented the Act in the House of Commons, declaring that by harnessing 'the great latent power of the region' it would assist in remedying the ills that affected the Highlands. Johnston told the Commons that 'industries, whether owned nationally or privately, will be and ought to be, attracted to locations in the Highlands, as a result of this measure'.

Ordinary consumers would have priority, then the anticipated large power users, and any surplus energy would be sold to the national grid. Profits from these sales would help reduce distribution costs to more remote areas, and assist in carrying out measures for the economic development and social improvement of the Highlands. This famous social clause gave recognition that the Hydro Board was envisaged as an instrument for the rehabilitation of northern Scotland, not just an organization to provide electricity.

The output from the power station at Loch Sloy, west of Loch Lomond, was intended to meet the demand for central and western Scotland. The surplus energy produced here would be used to subsidise the Morar and Lochalsh projects, it being unlikely these smaller schemes could pay their way. The cost of construction of these three projects was estimated at £4,600,000


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Hydro Electric Display Float

1960s

hydro-electric; slogans; float; parade

Skye and Lochalsh Archive Centre

William J Ramsay Archive

In the 1960s, with the continuing construction of hydro-electric stations, and electricity available to most communities, the North of Scotland Hydro-Electric Board took every opportunity to promote the use of electricity in homes. This photograph shows a float prepared for a parade or exhibition with a humorous look at living in a shoe, but with all modern conveniences, including a cooker, boiler, washing machine and a vacuum cleaner. A large sign tells everyone that the average cost per week for a 4 roomed house was only 1/4d for lighting only, or 6/3d for all electric. There are rhyming slogans like 'The rates are cheap as you can see. In fact its quite amazing, That for less than 7 bob a week, You can have lights and cooker blazing'. The lorry, decked out with "Hydro Electric Board" in large letters above the cab, a model electric tower on top, and the North of Scotland Hydro-Electric Board crest on the door, promotes electricity as an everyday commodity.<br /> <br /> The North of Scotland Hydro-Electric Board was established under the Hydro-Electric Development (Scotland) Act 1943. Thomas Johnston presented the Act in the House of Commons, declaring that by harnessing 'the great latent power of the region' it would assist in remedying the ills that affected the Highlands. Johnston told the Commons that 'industries, whether owned nationally or privately, will be and ought to be, attracted to locations in the Highlands, as a result of this measure'.<br /> <br /> Ordinary consumers would have priority, then the anticipated large power users, and any surplus energy would be sold to the national grid. Profits from these sales would help reduce distribution costs to more remote areas, and assist in carrying out measures for the economic development and social improvement of the Highlands. This famous social clause gave recognition that the Hydro Board was envisaged as an instrument for the rehabilitation of northern Scotland, not just an organization to provide electricity.<br /> <br /> The output from the power station at Loch Sloy, west of Loch Lomond, was intended to meet the demand for central and western Scotland. The surplus energy produced here would be used to subsidise the Morar and Lochalsh projects, it being unlikely these smaller schemes could pay their way. The cost of construction of these three projects was estimated at £4,600,000 <br /> <br /> <br /> This image can be purchased.<br /> For further information about purchasing and prices please email<br /> <a href= "mailto: skyeandlochalsh.archives@highlifehighland.com" >Skye and Lochalsh Archives</a><br />